Hello,
I’m Nasim!
A Product designer
I design products grounded in real user behavior, not assumptions.
About me
Designing with
purpose and passion
Hello, I’m Nasim, a Product Designer with 5+ years of experience working across startups and scaling companies.
I design at the intersection of user behavior, business strategy, and emerging technologies. My work focuses on understanding how systems operate and how design can support real-world workflows, not just interfaces.
My approach has evolved toward AI-augmented, iterative workflows, using rapid prototyping and AI tools to test ideas early, align stakeholders, and bring concepts closer to reality.
I’m particularly interested in complex, non-digital-native environments where trust and human interaction shape how products are adopted.
Work Experience
Senior Product Designer
METYCLE | Sep 2023 - Present
Product Designer
Heycar | June 2022 - Aug 2023
Product Designer
Wefox | Feb 2021 - May 2022
UI/UX Designer
Smoobu |Aug 2020 - Jan 2021
Portfolio
A collection of my recent work showcasing end-to-end product design, from research and strategy to final implementation.
B2B/SaaS
2025
Designing for Trust in a Relationship-Driven Industry
Why a well-designed product was not adopted and how it reshaped my understanding of product strategy
B2C
2023
Designing a calmer starting point for finding the right car
Reshaped the homepage to guide users more clearly and help them move forward with confidence.
2023
Building a global design system
Established a scalable design system that aligned teams, reduced inconsistencies, and accelerated product development.
B2B
2022
Making the platform work for teams, not just individuals
Allowed companies to assign roles and permissions, supporting secure team workflows and unlocking enterprise adoption.
B2B
2021
Turning paperwork into a seamless digital workflow
Reduced manual data entry by extracting customer information from documents and auto-filling policy forms.
B2B/SaaS
2020
Reimagining the product experience from the ground up
Redesigned Smoobu's core interface and workflows to usability, visual consistency and overall product clarity
B2B/SaaS
2020
Designing a smoother first experience for new users
Created a guided onboarding flow helping users understand the platform faster and start managing their bookings with confidence.
Methodology
My Design Philosophy
Contact
Let’s work together
Have a project in mind? I’d love to hear and connect with you.
Let’s get in touch and discuss how we can bring your ideas to life with thoughtful, user-centred design.
© 2026 Nasim Raeesi