Selected work
Recent projects
Each one shipped and stayed in production.
B2B · PresentTurning a stalled marketplace into the trading platform METYCLE runs on today
I made the case to stop building our marketplace and equip our traders instead. All six now run their deals in the tool I designed.
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B2C · 2023An 18% engagement lift from a three-field search
High-intent car shoppers were abandoning the homepage search across four markets. The fix was to ask for less. It's still live three years later.
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B2B · 2021Cutting broker processing time with wefox's first AI feature
Brokers retyped policy documents by hand all switch season. I designed an OCR flow they could verify in under a minute, and a rollout they chose instead of had forced on them.
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